Mercedes-Benz Vans | eRange

With the international campaign “Electric is ON” by Preuss and Preuss, Mercedes-Benz is showcasing its electric vans as pioneers of commercial e-mobility. The brand creatively combines two German success stories: electromobility and electronic music. The design and soundtrack of the campaign draw inspiration from the minimalist, futuristic aesthetic of legendary electro icons like Kraftwerk. The campaign film presents the eSprinter, eVito, and eCitan models in a striking Berlin industrial hall. Instead of relying on CGI, a real stage with LED surfaces was built. We designed a LED setup that could be reconfigured quickly and modularly, providing a flexible creative playground for directing and cinematography.